THE NEED / X2 was bringing their pre- and intra-workout supplements & beverages to retail for the first time.
They came to us to help build their digital brand to drive engagement and awareness on social media, through DTC and beyond.
That’s where 4X NBA All-Star and 2X NBA Champion Kawhi Leonard comes in.
THE IDEA / X2 is an all-natural energy supplement that helps you “start strong and finish stronger.” Kawhi Leonard is famous for taking his health and fitness very seriously. He is an elite athlete, but also a no-nonsense performer, who lets his game can do the talking.
We tapped into his strong, silent persona to craft a look and a language that speaks to both the product and the pro.
From there, we built more organic and paid content leveraging NFL superstar Saquon Barkley and Peloton influencer Kendall Toole.
HOW IT WORKS / We generated amazing engagement across all social channels. We developed an overarching brand look on social that allows for a variety of content streams – workout tips, product storytelling, the science of fitness, testimonials and more. And we helped the brand generate the attention needed for their eventual acquisition by Keurig/Dr. Pepper.
