THE NEED / In a sleepy allergy care category, Allegra sought something disruptive to make top of mind while also underscoring their non-drowsy point of difference.

THE IDEA / Would you rather be sleepy and sneezy or happy ever after? We brought Allegra together with the live action adaptation of Disney’s Snow White. By having some fun with Sleepy and Sneezy, we can speak to both allergy symptoms and the drowsiness caused by our competitors.

And with the iconic “Heigh Ho” as our soundtrack, we are leveraging a pop-culture classic in a completely new way.

HOW IT WORKED / This adult-targeted campaign has just launched in anticipation of the film’s spring allergy season premiere, but has already generated significant retail activity in nearly 20 markets globally. Concept One led all global creative and amplification efforts, spanning the entire marketing funnel.

THE NEED / Dr. Scholl’s needed to build a social media presence from the ground up.

THE IDEA / Use organic social media to demonstrate how Dr. Scholl’s can be a relevant player in anyone’s daily life.

HOW IT WORKS / We relaunched the brand on all social media channels, helping build their presence through organic posts that connect Dr. Scholl’s with key cultural moments, engaging testimonials, relevant lifestyles and more.

We manage the communities on a daily basis, fielding questions and cultivating 1:1 relationships with fans and are building a roster of influencers to help demonstrate Dr. Scholl’s relevance for a broad target audience.

And we curate and cultivate relationships with micro-influencers and other content creators to broaden the brand’s reach.

THE NEED / Engage Gillette target & make the brand part of a pop culture moment.

THE IDEA / Gillette is “The Best A Man Can Get.”  Superman is "The Man of Steel." Of course they belong together. But that brings up a really good question:

How Does The Man of Steel Shave?

HOW IT WORKED / We spearheaded a massive integrated campaign, got celebrities to give us their theories, and got billions of impressions. 

Media drove to HowDoesHeShave.com to view celebrity theories and vote share, tweet, debate, and debunk. 

For Gillette's first-ever movie marketing effort, the results were, well, super.

THE NEED / Castello del Poggio competes for the attention of the younger female wine shopper – and needed impactful POS design and in-store tools to generate velocity on and off shelf.

Their target is all about having wine as part of everyday moments of connection with their friends

THE IDEA / We tapped into that with our theme “Make The Moment Castello.”

We visualized that “Castello Moment” coming to life by leveraging the floral notes that are central to their packaging and product… and crowning our models with Castello floral crowns.

Supported with trade ads, OOH, iBotta and more.

THE NEED / X2 was bringing their pre- and intra-workout supplements & beverages to retail for the first time.

They came to us to help build their digital brand to drive engagement and awareness on social media, through DTC and beyond.

That’s where 4X NBA All-Star and 2X NBA Champion Kawhi Leonard comes in.

THE IDEA / X2 is an all-natural energy supplement that helps you “start strong and finish stronger.” Kawhi Leonard is famous for taking his health and fitness very seriously. He is an elite athlete, but also a no-nonsense performer, who lets his game can do the talking.

We tapped into his strong, silent persona to craft a look and a language that speaks to both the product and the pro.

From there, we built more organic and paid content leveraging NFL superstar Saquon Barkley and Peloton influencer Kendall Toole.

HOW IT WORKS / We generated amazing engagement across all social channels. We developed an overarching brand look on social that allows for a variety of content streams – workout tips, product storytelling, the science of fitness, testimonials and more. And we helped the brand generate the attention needed for their eventual acquisition by Keurig/Dr. Pepper.

THE NEED / Journey Health & Lifestyle is the brand relaunch of a legacy senior product company.

From mobility to comfort to safety, their goal is to be the one brand and marketplace that both seniors and their loved ones turn to for high-end, incredibly well-engineered solutions.

Our role is comprehensive:

• Brand positioning and go to market strategy

• Brand creative (logo, style guide, campaign)

• Storefront design & development

• Advertising (brand & response)

• Media planning & buying

• Organic social, direct mail and CRM

• Telesales

• Unified Analytics

THE IDEA / Our key insight – Journey products are a catalyst to help seniors remain active, engaged and independent… to be able to be with the people they love and do the things they enjoy.

Because Enjoying Life Never Gets Old.

THE NEED / Drive awareness of Gillette's new Flexball Technology and connect with men on a global level.

THE IDEA / What would happen if Tony Stark (AKA Iron Man) took over Gillette's R&D Department? 

HOW IT WORKED / We brought the Marvel Cinematic Universe int the real world. By aligning with Marvel's Avengers: Age Of Ultron, we helped Gillette tap into massive built-in awareness of the Marvel Cinematic Universe to reach men around the world. We staged a Stark Industries takeover at Gillette. We showed the world what would happen if Avengers-Inspired technology were to be used for shaving – with incredible content that generated nearly 1 billion social impressions. People went crazy over these Avengers-inspired razors (unfortunately, not available in the real world).

We executed in 30+ markets globally - with customized media and retail programs. The world was saved (and shaving may never be the same again.)

THE NEED / AutoAnything is a DTC auto parts and accessories brand mired in a sea of sameness within the category. With no real unique selling proposition, we sought a unique message.

THE IDEA / So much of life happens on the road. And for every mile of your life, AutoAnything is there for you in ways big and small. For every mile of your life, AutoAnything has a part, an accessory, something that can make each mile a little better…maybe even a lot better.

HOW IT WORKED / We developed a unique brand language and visual world that they then used to develop a broad range of digital and CRM tools.

THE NEED / Nanit is a smart HD Baby Monitor that gives new parents peace of mind AND deep analytics on exactly how well there baby is sleeping. We needed to drive awareness of Nanit and underscore the benefits of its advanced tech.

THE IDEA / A good night’s sleep has lots of benefits for babies (and parents, too). But did you know that sleep is especially critical for the development of a baby’s body and brain? It’s one of the things that can really help a baby’s dreams come true.

HOW IT WORKED / We visualized baby’s dream futures, and the role Nanit can play in helping them come true. For this fledgling tech start-up, we created a deep library of content and digital tools. Dream big, baby.

THE NEED / Give The Art Of Shaving new product news and a compelling ways to drive people in store.

THE IDEA /  We tapped into the high style, high adventure world of The Kingsman film franchise, whose major plot point involves the discovery of an American superspy networkd – underneath a bourbon distillery.

Suddenly, we had the perfect idea for an on-trend bourbon-infused shaving collection PLUS a great on-brand entertainment partnership.

HOW IT WORKED / We were able to leverage key talent to deliver eye-catching display and marketing materials.

And we generated even more in-store activity by aligning with Brown Forman (another film partner) for Kingsman Bourbon events in store.

As a bonus, we got great product placment in the film - as our first glimpse of back Colin Firth’s (presumed dead) superspy – shows him enjoying the Art of Shaving treatment.

THE NEED / Carpet One is a national flooring co-op. They have to support 4 annual sales periods for their members as well as help promote specific brands in each. In a world where the combination of spills and pets and kids is somewhat ubiquitous, how can we create content that adds something fresh to the storytelling?

THE IDEA / How about a dad who compulsively juggles stain-making objects, and a son with a poorly timed pet trick?

HOW IT WORKED /  We found our juggler, and created the perfect mess-making scenario. From our day in the studio, we were able to create a myriad of spot versions, multiple static assets, and also used our filming of the clean-up as social media tutorials. No worries at all!

THE NEED / A&D Diaper Ointment was most often used as a cure for diaper rash. But the reality is, it's actually a great preventative. We needed to drive this message home in the new parenting magazines most of their audience reads.

THE IDEA / We took three very different approaches to the challenge. The first used humor to interrupt the reader in the "happy baby" print environment. The second positioned A&D as required equipment for "diaper duty." The third concept focused heavily on all the other tools mom and dad use to prevent discomfort, making A&D another piece of the arsenal.

HOW IT WORKED / Which concept do you think we ran? Let us know!

HOW IT WORKED / We used the hero moment in the Cat In The Hat to demonstrate the magic (and fun, right kids?) of helping mom keep the house clean. Supported by gift-with-purchase offers, chore calendars and multiple account-specific extensions, we were able to drive record levels of display and volume for P&G.