THE NEED / Dr. Scholl’s needed to build a social media presence from the ground up.
THE IDEA / Use organic social media to demonstrate how Dr. Scholl’s can be a relevant player in anyone’s daily life.
HOW IT WORKS / We relaunched the brand on all social media channels, helping build their presence through organic posts that connect Dr. Scholl’s with key cultural moments, engaging testimonials, relevant lifestyles and more.
We manage the communities on a daily basis, fielding questions and cultivating 1:1 relationships with fans and are building a roster of influencers to help demonstrate Dr. Scholl’s relevance for a broad target audience.
And we curate and cultivate relationships with micro-influencers and other content creators to broaden the brand’s reach.
THE NEED / Engage Gillette target & make the brand part of a pop culture moment.
THE IDEA / Gillette is “The Best A Man Can Get.” Superman is "The Man of Steel." Of course they belong together. But that brings up a really good question:
How Does The Man of Steel Shave?
HOW IT WORKED / We spearheaded a massive integrated campaign, got celebrities to give us their theories, and got billions of impressions.
Media drove to HowDoesHeShave.com to view celebrity theories and vote share, tweet, debate, and debunk.
For Gillette's first-ever movie marketing effort, the results were, well, super.
THE NEED / X2 was bringing their pre- and intra-workout supplements & beverages to retail for the first time.
They came to us to help build their digital brand to drive engagement and awareness on social media, through DTC and beyond.
That’s where 4X NBA All-Star and 2X NBA Champion Kawhi Leonard comes in.
THE IDEA / X2 is an all-natural energy supplement that helps you “start strong and finish stronger.” Kawhi Leonard is famous for taking his health and fitness very seriously. He is an elite athlete, but also a no-nonsense performer, who lets his game can do the talking.
We tapped into his strong, silent persona to craft a look and a language that speaks to both the product and the pro.
HOW IT WORKS / We’re getting amazing engagement across all social channels. And we developed an overarching brand look on social that allows for a variety of content streams – workout tips, product storytelling, the science of fitness, testimonials and more.
THE NEED / Castello del Poggio competes for the attention of the younger female wine shopper – and needed impactful POS design and in-store tools to generate velocity on and off shelf.
Their target is all about having wine as part of everyday moments of connection with their friends
THE IDEA / We tapped into that with our theme “Make The Moment Castello.”
We visualized that “Castello Moment” coming to life by leveraging the floral notes that are central to their packaging and product… and crowning our models with Castello floral crowns.
Supported with trade ads, OOH, iBotta and more.
THE NEED / Nanit is a smart HD Baby Monitor that gives new parents peace of mind AND deep analytics on exactly how well there baby is sleeping. We needed to drive awareness of Nanit and underscore the benefits of its advanced tech.
THE IDEA / A good night’s sleep has lots of benefits for babies (and parents, too). But did you know that sleep is especially critical for the development of a baby’s body and brain? It’s one of the things that can really help a baby’s dreams come true.
HOW IT WORKED / We visualized baby’s dream futures, and the role Nanit can play in helping them come true. For this fledgling tech start-up, we created a deep library of content and digital tools. Dream big, baby.
THE NEED / Give The Art Of Shaving new product news and a compelling ways to drive people in store.
THE IDEA / We tapped into the high style, high adventure world of The Kingsman film franchise, whose major plot point involves the discovery of an American superspy networkd – underneath a bourbon distillery.
Suddenly, we had the perfect idea for an on-trend bourbon-infused shaving collection PLUS a great on-brand entertainment partnership.
HOW IT WORKED / We were able to leverage key talent to deliver eye-catching display and marketing materials.
And we generated even more in-store activity by aligning with Brown Forman (another film partner) for Kingsman Bourbon events in store.
As a bonus, we got great product placment in the film - as our first glimpse of back Colin Firth’s (presumed dead) superspy – shows him enjoying the Art of Shaving treatment.
THE NEED / Drive awareness of Gillette's new Flexball Technology and connect with men on a global level.
THE IDEA / What would happen if Tony Stark (AKA Iron Man) took over Gillette's R&D Department?
HOW IT WORKED / We brought the Marvel Cinematic Universe int the real world. By aligning with Marvel's Avengers: Age Of Ultron, we helped Gillette tap into massive built-in awareness of the Marvel Cinematic Universe to reach men around the world. We staged a Stark Industries takeover at Gillette. We showed the world what would happen if Avengers-Inspired technology were to be used for shaving – with incredible content that generated nearly 1 billion social impressions. People went crazy over these Avengers-inspired razors (unfortunately, not available in the real world).
We executed in 30+ markets globally - with customized media and retail programs. The world was saved (and shaving may never be the same again.)
THE NEED / Journey Health & Lifestyle is the brand relaunch of a legacy senior product company.
From mobility to comfort to safety, their goal is to be the one brand and marketplace that both seniors and their loved ones turn to for high-end, incredibly well-engineered solutions.
Our role is comprehensive:
• Brand positioning and go to market strategy
• Brand creative (logo, style guide, campaign)
• Storefront design & development
• Advertising (brand & response)
• Media planning & buying
• Organic social, direct mail and CRM
• Telesales
• Unified Analytics
THE IDEA / Our key insight – Journey products are a catalyst to help seniors remain active, engaged and independent… to be able to be with the people they love and do the things they enjoy.
Because Enjoying Life Never Gets Old.
THE IDEA / Star Adam Richman already had a loyal social fanbase. Our challenge was to engage with those fans and give them reasons to "Join The Nation" both online and on air.
THE NEED / Carpet One is a national flooring co-op. They have to support 4 annual sales periods for their members as well as help promote specific brands in each. In a world where the combination of spills and pets and kids is somewhat ubiquitous, how can we create content that adds something fresh to the storytelling?
THE IDEA / How about a dad who compulsively juggles stain-making objects, and a son with a poorly timed pet trick?
HOW IT WORKED / We found our juggler, and created the perfect mess-making scenario. From our day in the studio, we were able to create a myriad of spot versions, multiple static assets, and also used our filming of the clean-up as social media tutorials. No worries at all!
THE NEED / A&D Diaper Ointment was most often used as a cure for diaper rash. But the reality is, it's actually a great preventative. We needed to drive this message home in the new parenting magazines most of their audience reads.
THE IDEA / We took three very different approaches to the challenge. The first used humor to interrupt the reader in the "happy baby" print environment. The second positioned A&D as required equipment for "diaper duty." The third concept focused heavily on all the other tools mom and dad use to prevent discomfort, making A&D another piece of the arsenal.
HOW IT WORKED / Which concept do you think we ran? Let us know!
HOW IT WORKED / We used the hero moment in the Cat In The Hat to demonstrate the magic (and fun, right kids?) of helping mom keep the house clean. Supported by gift-with-purchase offers, chore calendars and multiple account-specific extensions, we were able to drive record levels of display and volume for P&G.