THE NEED / Nanit is a smart HD Baby Monitor that gives new parents peace of mind AND deep analytics on exactly how well there baby is sleeping. We needed to drive awareness of Nanit and underscore the benefits of its advanced tech.
THE IDEA / A good night’s sleep has lots of benefits for babies (and parents, too). But did you know that sleep is especially critical for the development of a baby’s body and brain? It’s one of the things that can really help a baby’s dreams come true.
HOW IT WORKED / We visualized baby’s dream futures, and the role Nanit can play in helping them come true. For this fledgling tech start-up, we created a deep library of content and digital tools. Dream big, baby.