Nanit dreams up a smarter night’s sleep.
Nanit needed to stand out — and scale fast — in a crowded baby-tech category. Our insight - when babies sleep better, their brains do a lot of hard, important work.
This led us to a "genius" idea.
We helped parents visualize the dreams they have for their babies, and connected that to the promise of the product.
Sleep like a champ
Getting babies to sleep on cue? Not easy. Crafting product storytelling that made Nanit a new-parent must? Child’s play. In one shoot day, we created a full library of video and social assets that captured those dream futures and fueled Nanit’s marketing for years to come.
