THE NEED / Journey Health & Lifestyle is the brand relaunch of a legacy senior product company.
From mobility to comfort to safety, their goal is to be the one brand and marketplace that both seniors and their loved ones turn to for high-end, incredibly well-engineered solutions.
Our role is comprehensive:
• Brand positioning and go to market strategy
• Brand creative (logo, style guide, campaign)
• Storefront design & development
• Advertising (brand & response)
• Media planning & buying
• Organic social, direct mail and CRM
• Telesales
• Unified Analytics
THE IDEA / Our key insight – Journey products are a catalyst to help seniors remain active, engaged and independent… to be able to be with the people they love and do the things they enjoy.
Because Enjoying Life Never Gets Old.
