THE NEED / Dr. Scholl’s needed to build a social media presence from the ground up.
THE IDEA / Use organic social media to demonstrate how Dr. Scholl’s can be a relevant player in anyone’s daily life.
HOW IT WORKS / We relaunched the brand on all social media channels, helping build their presence through organic posts that connect Dr. Scholl’s with key cultural moments, engaging testimonials, relevant lifestyles and more.
We manage the communities on a daily basis, fielding questions and cultivating 1:1 relationships with fans and are building a roster of influencers to help demonstrate Dr. Scholl’s relevance for a broad target audience.
And we curate and cultivate relationships with micro-influencers and other content creators to broaden the brand’s reach.
