THE NEED / Castello del Poggio competes for the attention of the younger female wine shopper – and needed impactful POS design and in-store tools to generate velocity on and off shelf.
Their target is all about having wine as part of everyday moments of connection with their friends
THE IDEA / We tapped into that with our theme “Make The Moment Castello.”
We visualized that “Castello Moment” coming to life by leveraging the floral notes that are central to their packaging and product… and crowning our models with Castello floral crowns.
Supported with trade ads, OOH, iBotta and more.
