• intro
  • creative
  • company
  • contact
concept one communications
  • intro
  • creative
  • company
  • contact

a&d / every baby. every change.

THE NEED / A&D Diaper Ointment was most often used as a cure for diaper rash. But the reality is, it's actually a great preventative. We needed to drive this message home in the new parenting magazines most of their audience reads.

THE IDEA / We took three very different approaches to the challenge. The first used humor to interrupt the reader in the "happy baby" print environment. The second positioned A&D as required equipment for "diaper duty." The third concept focused heavily on all the other tools mom and dad use to prevent discomfort, making A&D another piece of the arsenal.

HOW IT WORKED / Which concept do you think we ran? Let us know!

Print Ad
Print Ad
Print Ad
Print Ad
required_3000chances.png
Print Ad
Print Ad
Print Ad
Print Ad
C1_grey_icon.jpg

© 2025 Concept One Communications. All rights reserved. 

privacy policy