THE NEED / Drive tune in and viewer continuity for a new season and format of Man v. Food.
THE IDEA / Star Adam Richman already had a loyal social fanbase. Our challenge was to engage with those fans and give them reasons to "Join The Nation" both online and on air.
HOW IT WORKED / Simply "like" Adam on Facebook and get fully engaged in a Man v. Food experience – including limited edition gifts with tune in, exclusive offers and prizes. PLUS, we brought the effort to life in the real world, overtaking food festivals in major metros with Adam's Inferno Wing Challenge.