THE NEED / Give The Art Of Shaving new product news and a compelling ways to drive people in store.
THE IDEA / We tapped into the high style, high adventure world of The Kingsman film franchise, whose major plot point involves the discovery of an American superspy networkd – underneath a bourbon distillery.
Suddenly, we had the perfect idea for an on-trend bourbon-infused shaving collection PLUS a great on-brand entertainment partnership.
HOW IT WORKED / We were able to leverage key talent to deliver eye-catching display and marketing materials.
And we generated even more in-store activity by aligning with Brown Forman (another film partner) for Kingsman Bourbon events in store.
As a bonus, we got great product placment in the film - as our first glimpse of back Colin Firth’s (presumed dead) superspy – shows him enjoying the Art of Shaving treatment.