THE NEED / Carpet One is a national flooring co-op. They have to support 4 annual sales periods for their members as well as help promote specific brands in each. In a world where the combination of spills and pets and kids is somewhat ubiquitous, how can we create content that adds something fresh to the storytelling?
THE IDEA / How about a dad who compulsively juggles stain-making objects, and a son with a poorly timed pet trick?
HOW IT WORKED / We found our juggler, and created the perfect mess-making scenario. From our day in the studio, we were able to create a myriad of spot versions, multiple static assets, and also used our filming of the clean-up as social media tutorials. No worries at all!