THE NEED / Keep Ghost Adventures fans engaged and amped up for the premiere of season 5.
THE IDEA / Help Ghost Adventures fanatics make and share their own mash-up music videos.HOW IT WORKED / Fans were already making their own GA tribute videos set to music. So we tapped into that behavior and gave them the chance to turn their creativity into a chance to go into “lockdown” with the GA team.
We launched a national contest to offer the incredibly enthusiastic and animated Ghost Adventures fans the opportunity to mix their own GA-inspired mashup on a custom online remixer.
The winning video was selected by show talent Zak, Nick & Aaron and announced in the premiere episode of GA.
PLUS, the winner received the ultimate fan experience – a chance to be locked down on an episode of GA!