THE NEED / Clarks was launching a new line - Unstructured™ - a shoe with significant advances in comfort technology. We were asked to develop the logo, language and brand voice in anticipation of the trade launch.
THE IDEA / We isolated the specific benefits of the product, identified icons that embodied those benefits, then trumped them with our product as hero.
HOW IT WORKED / With a big splash at the WSA Convention in Las Vegas, we helped Clarks garner their biggest launch ever. To quote their president, "It was the fastest acceptance of a new product I've ever witnessed."