THE NEED / Drive in-store traffic and capture sales leads during the competitive spring decorating season.
THE IDEA / What can you do with about 1,000 balloons? Give Your Home A Pick-Me-Up!
HOW IT WORKED / We tapped into the power of Disney/Pixar and the release of "Up" to engage with families in the market for new flooring. We distributed game codes that you had to match to in-store displays to see if you won a $25,000 Pick-Me-Up. Layer on special offers like Free Movie Tickets with visit, and Carpet One really saw a lift in business.